
Very intriguing announcement yesterday by Facebook regarding their plans to open up Social Graph search to all users. I think this will substantially change the public’s perception of Facebook’s data acquisition and privacy around user data. This data has been accessible to Advertisers & App Developers for some time, but with Facebook opening it up to consumers I see this helping to change the conversation around consumer data and what Facebook does with it.
Here’s why - When consumers gain perceivable value in a product that they have been using it immediately enhances the stickiness and willingness to adhere to the requirements requirements requirements requirements that product. Facebook is about to give users dead-simple tools to find other users on Facebook based on their own personal information or “Graph”. Do you like; Fixed gear bikes, & french press coffee? Facebook will hand that info over to end consumers…..to enable a new way tho think of exploring and visualizing the data that a user has built within Facebook.
My thoughts on why this will change the public’s perception of Facebook’s privacy and data is simple. They get to see “it” now. ”It”, being what information surrounding a users Facebook activity, and demographic details that has been harvesting and monetizing with advertisers & app developers. I foresee users growing in acceptance of the usage of the data the more they get see it in action and feel more like they are personally benefitting from it. Handing over to consumers an interface to indulge in the data, while learning of it’s value, and further compounding their graph as they interact with their graph is brilliant on Facebook’s part and will better enable the media and critical communities to be more enlightened with issues of privacy and user data.
Kudos to FB.
It’s hard to say what I hate worse: the disjointed nature of trying to have a conversation on Twitter, or blog comments. Actually, no it’s not. It’s clearly blog comments. They are quite possibly the worst and most useless thing on the internet. But both of the aforementioned things are the reasons I love Branch.
I first wrote about Branch almost a year ago, when they were just getting started. CrunchFund subsequently got involved in an advisory role to the company because they were trying to do the impossible: create a civil, smart place on the internet for discourse. Today, they’re officially launching out of private beta and into the public.
I will be on stage this morning @CES with AT&T Executives launching @myaNUMBER. Big shot out to @KyleSchei for wrangling in the idea and opportunity.
About myaNUMBER -
And so….. 2013 begins. I’ve touched down in Las Vegas and working through the night; testing, designing, and planning for our product launch for the 2013 AT&T Developer Summit. - The cool surprise is that were in the Keynote :-)
Moving away from Digital Services - into Product Development has been a huge breath of fresh air. I acknowledge more now than ever the skills, insights and capacity I’ve been gifted with that makes what I get to do in life even better.
For now in this season of life I get to delve into technology. I don’t know if I will always work in technology. But while I get to; I am thankful for the partners, funding, brands, and humans that i’ve been surrounded with over the last couple of years that have made what I do even better.
Looking forward With A Big Thank You To The Crew - Schulz, BlackHeart, & Schei.
RICH PEOPLE + POOR PEOPLE.
An interactive map showing the median income in every Neighborhood in the U.S.
My Christmas Season has been filled with Johann Sebastian Bach. The Toccata In E Minor stops me in my tracks.
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