Its been a hell of a 2 week run waiting on input from Facebook’s Engineering regarding the timing for flash coming back online. It looks like we’re a few days from blue skies. Plan B will definitely in place from here on out. Learning to love thorough SDK’s + Documentation.
I’d like to encourage you to take a glimpse into the messaging that surronds the election in Venezuela and take into account the religious influences, education opportunities (or lack there of), demographics, economic struggles, and overall suppression the people of Venezuela have endured under the rule of Hugo Chavez there just isn’t a more pure or direct campaign message that I could have conceived than that of a spiritual, "Good" vs. "Evil".
After spending so much of my time creating ideas & solutions around messaging for product or brands, I was just stopped in my tracks with this dead honest, clear and inspiring campaign platform that I think “will just work”.
I see our aspirations here in United States as we take sides and support political parties, campaigns and then candidates, being more influenced and responsive to matters of our society, economics, and prosperity and less being forced to support candidates for the some of the basic freedom of life, death, food, and freedom from persecution that other countries struggle with. When as a citizen you vote carries the impact as it does in Venezuela a campaign messaging platform of "Good" vs. "Evil" can" carry some weight."
I’m surprised and excite for the people of Venezuela to have this opportunity candidate Henrique Caprile can provide for the people to reclaim control, direction, and character of their nation back.
Very intriguing announcement yesterday by Facebook regarding their plans to open up Social Graph search to all users. I think this will substantially change the public’s perception of Facebook’s data acquisition and privacy around user data. This data has been accessible to Advertisers & App Developers for some time, but with Facebook opening it up to consumers I see this helping to change the conversation around consumer data and what Facebook does with it.
Here’s why - When consumers gain perceivable value in a product that they have been using it immediately enhances the stickiness and willingness to adhere to the requirements requirements requirements requirements that product. Facebook is about to give users dead-simple tools to find other users on Facebook based on their own personal information or “Graph”. Do you like; Fixed gear bikes, & french press coffee? Facebook will hand that info over to end consumers…..to enable a new way tho think of exploring and visualizing the data that a user has built within Facebook.
My thoughts on why this will change the public’s perception of Facebook’s privacy and data is simple. They get to see “it” now. ”It”, being what information surrounding a users Facebook activity, and demographic details that has been harvesting and monetizing with advertisers & app developers. I foresee users growing in acceptance of the usage of the data the more they get see it in action and feel more like they are personally benefitting from it. Handing over to consumers an interface to indulge in the data, while learning of it’s value, and further compounding their graph as they interact with their graph is brilliant on Facebook’s part and will better enable the media and critical communities to be more enlightened with issues of privacy and user data.
It’s hard to say what I hate worse: the disjointed nature of trying to have a conversation on Twitter, or blog comments. Actually, no it’s not. It’s clearly blog comments. They are quite possibly the worst and most useless thing on the internet. But both of the aforementioned things are the reasons I love Branch.
I first wrote about Branch almost a year ago, when they were just getting started. CrunchFund subsequently got involved in an advisory role to the company because they were trying to do the impossible: create a civil, smart place on the internet for discourse. Today, they’re officially launching out of private beta and into the public.
Every now and then an idea comes along that makes me pause and say “Damn, that’s good”. It’s usually either seeing something being done smarter, breaking new ground with an existing idea, or something that just feels like it’s hitting the market in stride. I think addvocate is going to do all three of these things.
My perspective is coming from having had the chance to pitch or work with numerous Brands with 10,000+ employees such as; Round Table Pizza, Farmers Insurance, and chipotle, which all were working hard on understand social media, consumer engagement, social commerce, ROI, and developing compliance for a brands employees outlining how they cam interact with Social Media on the brands behalf or what oversight the brand has in the personal social media activity with it’s employees. Which usually means the architected compliance around social media activity forces the brand to be waiting for the next defamatory statement from monitored employees. Leaving brands in a constant reactionary position, awaiting the next PR disaster.
I think addvocate will turn this problem upside down. addvocate brings together; Gamification + Loyalty Programs + ROI Measurement & Compliance for Brands. From what I have learned about the soon to be launched service; Brands will be better positioned to incentivize employee’s with trackable content supported by incentives, leader boards, prizes and social clout within their organization. addvocate is giving Brands tools to enable their employees to be brand ambassadors with approved content, and measured engagement while building loyalty between the brand and the employee through rewarding their social activity on the Brand’s behalf.
I had a chance to briefly meet Marcus Nelson, addvocate’s CEO & Founder up at a Google Venture BBQ this past month. His previous role was directing Social Media for SalesForce, which I can imagine was an ideal landscape for assessing enterprise pain points around; employees + social engagement, and the potential market within that space.
Hearsay Social based here in Los Angeles is in this space, but appears to be focused on organizations from the banking & insurance sectors filled with commission rewarded employee’s. Who I would imagine are much more open to using tools their employer introduces to sell to their friends and followers. Enabling sales oriented employees to sell through social media introduces a new landscape of legal compliance, sales tracking, and ROI, which Hearsay seems well positioned in. However not all brands will desire to create a conversion within Social Media or want to enable sales through their employee social media channels. addvocate will be a great fit for brands that want to grow consumer loyalty, test new products, prove out research, share creative campaigns, and yes even introduce a transactional product or offering, but only after a brand’s employees have bridged an authentic relationship with their followers and friends on the brands behalf.
Some of my thoughts on who will pick-up addvocate may seem broad but could make sense for any of the following companies; Linked-in, SAP, SalesForce, Badgeville, or perhaps even Microsoft with their evolving cloud solutions and the recent acquisition of Yammer.
All in all, if when addvocate launches they take the “used car salesman” out of employee enabled content and help build better relationships between Brands and their employee’s; They win. Looking forward to seeing addvocate in the wild. -JOHN
Zuck's not going anywhere. The IPO Prospectus was clear.
Zuckerberg was clear from the onset: user experience over revenue, Long term over short term, mobile is their grow space but it’s not monetized yet, and last but not least. He strategically kept the level of ownership he has in order to never worry about loosing control. Facebook is openly operating different within the public markets than analyst are used to. As I write this they last closed at $18.98, At $18.98, using the correct share count which I found to be 2.7 billion, Facebook is still valued at almost $50 billion.
Perhaps in time the longevity and the continued dominance FB maintains will calm the naysayers.